A small business usually has a tight budget with very little left over for marketing. However, in today’s modern technological world, $100 can surprisingly go a long way.
This one is especially helpful because it is free. By finding out as much as possible about the customer base, the marketing efforts can be laser focused to the demographics most likely to react to your message.
For example, go to a Facebook or other social media group and pay special attention to the conversations. Useful programs such as Quantcast or Google Analytics give researchers an excess of informational details concerning the potential customers who visit the website.
For the return received, email marketing is one of the most effective marketing tools for a small business. According to various studies conducted, the average return on investment (ROI) for an email marketing is $44.25 for every $1 spent!
A viable email list is a must-have. A targeted email marketing campaign for up to 5,000 people can actually be as inexpensive as $20 per month, depending on the type of platform used.
Optimized Web Content
Using a Search Engine Optimization (SEO) company can help to boost the website ratings on a search engine such as Google. This is done by creating keyword-rich content for a website. When there are many rich or rankable keywords on a webpage, chances are that page will shoot up in rankings and get more clicks.
Researching and finding those keywords yourself costs nothing but is worth the work. It is a very effective way to increase the traffic flow to the website while helping potential customers learn more about the small business.
Social Media Advertising
Pay-per-click advertising, flyers, and even print ads are extremely expensive. Instead, social media is one of the best places to turn for advertising and marketing. Basic Facebook ads can cost as little as $50 per month and SEO blogs pertaining to your particular niche markets’ wants and needs can result in several thousand clicks and hopefully increased sales.
Website as Prime Real Estate for a Business
With all the work involved in getting people to the website, once they get there, they had better be impressed. A thrown together website may turn potential buyers away.
- Utilize SEO tips with long-tail keywords or alt-tags to get those clicks.
- Make sure that the businesses contact information is prominently displayed, including any social media handles.
- Create different pages for products or services and make specific landing pages for any campaigns.
- With all of the research conducted at the beginning, optimize the audience, stick to the goals set, and use branding as the messaging.
There really is no need for a massive budget to effectively market your small business. Connect with the target audience through email and social media and use your newly found SEO keyword knowledge to get potential customers to your fabulous website.