Bryn Mawr, Pa., October 25, 2018 – Bryn Mawr Trust (Bryn Mawr Trust), a subsidiary of Bryn Mawr Bank Corporation (BMBC) (NASDAQ: Bryn Mawr TrustC), announced today their Think Pink campaign for October, National Breast Cancer Awareness Month. The effort is meant to bring awareness about early detection and acknowledging and supporting individuals and families affected by breast cancer.
Bryn Mawr Trust has committed to making a $5,000 donation to the Abramson Cancer Center at the University of Pennsylvania in Philadelphia. Specifically, the donation will support the Penn Medicine Breast Health Initiative that provides free mammograms for uninsured and underinsured 40 years of age and older.
“Supporting awareness regarding women’s health screening initiatives are important to us and we are pleased to recognize National Breast Cancer month with Bryn Mawr Trust’s Think Pink,” said Lindsay Saling, Group Vice President for the Bryn Mawr Trust Banking Division.
In response to the donation, Emily Verderame, MPH, from the Penn Medicine Breast Health Initiative said “This gift enables us to link additional at-risk, medically underserved women in our community into mammography screening and along the diagnostic continuum of care. The Penn Medicine Breast Health Initiative is dedicated to eliminating breast cancer disparities and we very much value your support as it will provide equitable care to patients of our program.”
In addition to the contribution, Bryn Mawr Trust will offer informational brochures at all their banking locations. The Bryn Mawr Trust website, bmtc.com, and Bryn Mawr Trust’s Facebook page carry a pink theme through October. Bryn Mawr Trust employees will wear pink on October 26 as a show of unity, awareness and support for all breast cancer survivors and breast health initiatives.