Casual for a Cause: Bryn Mawr Trust Thinks Pink for National Breast Cancer Awareness Month

Bryn Mawr Trust at Penn Medicine in Philadelphia
Bryn Mawr Trust banking vice president Lindsay Saling presents a donation check
to Emily Verderame, MPH, from the Penn Medicine Breast Health Initiative.

Bryn Mawr Trust (Bryn Mawr Trust), a subsidiary of Bryn Mawr Bank Corporation (BMBC) (NASDAQ: Bryn Mawr TrustC), celebrated women’s health in October, National Breast Cancer Awareness Month. The effort, launched internally earlier this month, was meant to increase awareness about the importance of early detection and acknowledging and supporting individuals and families affected by breast cancer.

Bryn Mawr Trust has made an $5,000 donation to the Abramson Cancer Center of the University of Pennsylvania. Bryn Mawr Trust employees wore pink and jeans each Friday in October – raising and contributing an additional $3,000 though their Causal for a Cause program. The donations will support the Penn Medicine Breast Health Initiative that provides free mammograms for uninsured and underinsured 40 years of age and older.

Penn’s program was further promoted through the distribution of PBHI program flyers at all Bryn Mawr Trust banking locations. Bryn Mawr Trust’s website,, and social media sites have carried a pink theme through October.

“Penn Medicine’s screening program is invaluable to families in the communities that both of our organizations serve,” said Lindsay Saling, Bryn Mawr Trust banking group vice president. “We are pleased to support the program for a second year. Our efforts around women’s and men’s health have been well received by our employees and customers.”

“Bryn Mawr Trust’s $8,000 donation – and the awareness their effort produces – enables us to link at-risk, medically-underserved women in our community into mammography screening and along the diagnostic continuum of care,” said Emily Verderame, MPH, from the Penn Medicine Breast Health Initiative. “The Penn Medicine Breast Health Initiative (PBH) is dedicated to eliminating breast cancer disparities and we very much value Bryn Mawr Trust’s support as it will provide equitable care to patients of our program.”

Bryn Mawr Trust is planning a similar program for November to support men’s health.