Most businesses in just about every industry can significantly benefit from using YouTube as a marketing tool. Creating videos for this platform may seem a little daunting for some people. However, it is pretty simple to determine how you’ll market on YouTube. You will want to use a few guidelines so the videos will be viewed and compelling to your target audience. There will be a learning curve to your YouTube marketing. As you make more videos, you will get better and better. Eventually, you’ll grow an audience, and YouTube can be a primary channel market for your business.
What Format is Best for You?
There is no one-size-fits-all for an effective marketing video. You will have to determine what style works best for your niche and what resonates most with your target audience. Here are some formats to try to figure out which works best for your business:
- Talking head
- Screenshare (Sharing what you’re doing on a computer screen)
- How-to or tutorial
- Vlog (video blog)
- Product review
- TV commercial style
You don’t have to pay a lot of money or be a professional videographer to put videos on YouTube. Even just a smartphone camera can do the trick. As long as you have good lighting so that the video is very clear and has optimal sound, you are good to go. Depending on the type of videos you are making, it might be helpful to invest in a microphone and a tripod for quality sound and a steady camera. Consider using video editing software to add special effects and make edits. It is recommended to keep videos between 3 to 4 minutes. If it is meant to be shared on social media, the shorter, the better. Play around with what length works for your audience.
Keywords are associated with what the videos are about. For instance, a dog training video could have keywords of “dog training” or “obedience training” in the video title, the description, and tags. The keywords allow the search engine to connect the content of the video with what people are searching for. Figure out the “hot” keywords in your niche, which are the ones that get a lot of searches.
Calls to Action
The goal of the videos is to attract viewers who can potentially become your customer. How will you generate leads that you can market to regularly?
Include a link to your website, blog, or landing page in your video description. Wherever they are directed to, you can then ask for their contact information. Other ways to get them to act is to ask your audience to rate your video, subscribe to your channel, follow you on social media, or even post your video.
YouTube is a social network, so an active presence is a must. When someone comments on one of your videos, a thank you can go a long way. If somebody asks a question, answer it promptly. It is also helpful to get your name out there by commenting on other people’s videos, so more viewers are compelled to check out your channel.
Promote Your Videos
Waiting around for people to come across your videos will probably not go so well. You will have to be very vocal about them. However you connect with prospects, tell them about your YouTube videos. Spread the word anywhere you can, such as:
- On your blog
- Posting them on your website
- Posting them to Facebook and LinkedIn
- Sending a link out on Twitter
- Sending an email to your list