Category: Business Insights

There really is no need for a massive budget to effectively market your small business. Connect with the target audience through email and social media and use your newly found SEO keyword knowledge to get potential customers to your fabulous website.

While social media sites such as Facebook or Twitter focus primarily on connecting users with friends and family, Instagram is fast becoming the choice social media platforms for users. The eye-catching platform used by Instagram engages users by relying heavily on stimulating visual elements. With over 1 billion active Instagram users monthly, it is no wonder that businesses have turned to Instagram as a very useful marketing tool.

Opening a new franchise can be tempting for an entrepreneur. Franchise-growth rates are keeping pace with the growing economy. In 2017, there was a 3.1% growth rate for franchise employment with a projected 3.7% growth rate for the following year. Some new business owners may think that it may be easier to own a franchise than to start a business from scratch, but there are seven questions you should ask before becoming a franchise owner.

Today, more and more people are abandoning the traditional 9-to-5 grind in favor of a more flexible lifestyle. The benefits are easily apparent: instead of waiting to accrue enough vacation time to travel, you can just pick your work up and take it with you, wherever and whenever you want. However, not all jobs are equally suited to the nomad lifestyle. These are some of the best careers to take on the road.

Choosing the perfect business name can be a struggle for many people. First, choose a name that is easy to remember. Make sure it best-reflects the actions of your business. Don’t forget about copyrights or other legal considerations.

Whether you are a small business owner or inspiring entrepreneur, it is vital to have a financial plan for your business. Simply put, a financial plan is a plan of action for your finances. It’s a strategy that helps business owners achieve their goals.

A business owned by a single individual is automatically considered a sole proprietorship. If a person uses their name in the company title, there is no need to register the business name with the state. However, if they give the company a name that does not include their name, they will more than likely have to register with the state.

It may seem like an impossible task, competing with mega companies that seem to have an endless cache of money and resources. However, there are ways that even small businesses can compete in this David and Goliath story.

While lawyers may be focusing on their cases and the industries in which they represent, they are still operating as a business. Whether it’s criminal law, environmental law, financial and social services, all law offices must obtain business insurance to cover the various risks that they are open to. Professional liabilities related to the legal services they provide can arise from even the smallest mistake, so it’s important to invest in the various types of business insurance offered by local providers.

Small business owners enjoy great freedom. Along with the long hours and hard work, they have the freedom to set their own hours, make decisions for their business, and decide on the best retirement plan for their own retirement and for their employees.

In personal finance, experts advise to keep enough cash in savings to run your household for 6 months. This is true in business, too. In fact, having a substantial safety net can mean the difference between staying in business or going bankrupt. Here are some tips on how much cash should be kept in reserve for a business.

Lease, borrow, finance, or pay cash. As a business owner, it can be time consuming to try and determine how to purchase new equipment. Whether it is office equipment, business supplies, or business equipment, there are certain pros and cons with each option. Let’s focus on business equipment.