Things have changed with technology and the Internet. But with the continues growth of ecommerce, things have gotten a little bit more complicated to deal with. Nowadays, everyone has to have an online store. To not even have one social media page is detrimental to the sales that a business can have.
Imagine running a business both in person and virtually. For many, it becomes a handful.
No matter how much money is funneled into a company, it is meaningless if every avenue is not being explored to produce more traction through sales. Many small business owners have seen a jump in sales after moving online, and it is clear that this is the way of the future.
It’s not just about building an online presence that can combat against the large ecommerce websites, however. There are specific strategies that can be utilized in order to take the best approach to protecting your business against them in multiple avenues. This is what you need to know.
Small Businesses Have Brand Personality
E-retailers are generic, while small businesses are not. The advantage of having full creative control of a brand means that it can become something highly memorable. It’s all about appealing to the masses through identifying with your audience.
Websites, social media, store setup and any type of copy needs to really be seamless and flow. And don’t forget to make your website and store mobile and offline-friendly. If you can afford it, apps are also incredibly useful.
When the brand is consistent in every aspect of the business, it shows. When people recognize a brand, they relate to it and stick to it. And then they recommend it to other people. All in all, it’s a win-win situation.
Personalized Customer Service Wins Every Single Time
Buying online is typically quick and convenient. However, most ecommerce websites will never have access to premier customer service. Even when it comes to online sales, a small business can still offer exemplary customer service through their social media pages.
If someone orders something, you could even throw in some kind of freebie along with coupons. If payments are as easy as 1-click, even better. It’s all about making every buying process go by faster. Marketing? Ramp it up.
These are just some ways to get customers to turn loyal. The more personalized the service, the more memorable it’s going to be. Happy customers are what draws in abundant revenue.
Always Stay Active With The Local Community
Going to local events and pushing awareness of societal, environmental and economic concerns is a great way to get people invested in your business. In fact, maybe occasionally donate some funds to a local charity. For restaurants, team up with other local community hubs in the area to host special fundraising events. Whatever you can do to stay active in the community, make it happen.