Investment Management

Introduction to Digital Asset Investments

Jasmine Yu, PhD, MBA, CFA®, CAIA®

Bryn Mawr Trust Advisors

March 13, 2025

< 1 min read

Introduction to Digital Asset Investments

Since the emergence of Bitcoin in 2009, digital assets have gained popularity at an exponential rate. Digital assets encompass a wide range of electronically created and stored items that hold value, including cryptocurrencies, tokens, and digital collectibles (Smith, 2025). At the core is blockchain technology, which utilizes encryption techniques to ensure the authenticity of digital assets, creating new paths of innovation across multiple channels of life and business. Cryptocurrencies offer a pathway to new forms of value exchange. As investments, digital assets present opportunities for substantial returns, albeit with heightened volatility. Establishing a comprehensive regulatory framework is vital for the widespread adoption of cryptocurrencies.

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Jasmine Yu, PhD, MBA, CFA®, CAIA®

Bryn Mawr Trust Advisors

Jasmine Yu leads the investment management team and is responsible for investment policies, asset allocation, investment solutions, and portfolio management for taxable and tax-exempt clients. She joined the company in 2024.

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