September 28, 2026
2 min read
In this episode of Planning Perspectives, Jamie Hopkins and Kate Duffy sit down with Chris Bailey, Founder, President, and CEO of Bailey Brand Consulting, to discuss the principles behind building a business that endures. Drawing on more than 40 years of experience advising organizations through growth, transformation, and disruption, Chris shares insights on leadership, trust, purpose, relationships, and the intangible assets that create lasting value.
Key takeaways:
- Why long-term thinking consistently outperforms short-term decision-making
- How trust, reputation, and relationships become valuable business assets
- What leaders often lose as their organizations scale and how to protect it
- Why brand purpose plays a critical role in sustainable growth and enterprise value
- How business owners can build organizations that thrive beyond their founders
- What human qualities will matter most in an increasingly AI-driven world
Tune in for a conversation on leadership, behavioral decision-making, and the strategies that help businesses create meaningful impact and long-term success.
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